Sometimes, it feels like the digital marketing world has its own language but if you are a business owner hoping to find success through online marketing, you will need to keep up with the latest trends and jargons. Here are the top 30 marketing terms that you should know.
1. A/B Testing
A/B testing (also referred to as bucket testing or split testing) is a method of comparing two versions of a webpage or app against each other to determine which one performs better. This practice allows you to make the most of your existing traffic. By knowing which version works best, businesses will be able to make meaningful changes to improve lead generation, traffic, and sales.
Analytics are the processes and technologies that enable marketers to evaluate the success of their marketing initiatives by measuring performance using important business metrics. Tracking your analytics is important so businesses would know whether their marketing initiatives are working and make the necessary adjustments if they are not.
B2B stands for business-to-business, which is a business model that focuses on selling products and services to other companies. B2B marketing techniques rely on the same principles as consumer marketing except B2B buyers make decisions on price and profit potential alone.
B2C stands for business-to-consumer and is a term used to describe a commerce transaction between a business and an end consumer. B2C is one of the most popular and widely used sales models. There are three types of B2C business models that are used online to target customers:
- Direct selling – This is when people directly buy goods from manufacturers or small online businesses that sell products from different manufacturers
- Online intermediaries – Online Intermediaries make transactions between third parties easier through allowing access, host and transmit index content. Sites that are examples of this are Etsy and Trivago.
- Fee-based – These are direct-to-consumer sites that will charge a fee so consumers can access their content. The most popular example of this is Netflix.
5. Bounce Rate
A bounce occurs when a person visits and leaves without interacting further with your site. Your bounce rate shows you the percentage of your visitors who bounce off of your site. If you are a business owner who has your own website, you would want your bounce rate to be as low as possible. A higher bounce rate means that the majority of your visitors come and leave without completing any actions. If they aren’t sticking around, you are less likely to make a sale.
A call-to-action or CTA is a statement designed to get an immediate response from the person reading or hearing it. Your audience is not going to do things on their own so you have to tell them what they have to do next such as subscribing to your newsletter, liking your page or downloading an app.
7. Cross-Channel Marketing
In today’s marketing setting, there are many channels a brand can take advantage of in order to reach as many people as possible. Cross-channel marketing is the activity of managing your brand’s exposure across social media, mobile apps, websites, email and word-of-mouth recommendations.
8. Curated Content
Content curation is the process of gathering information relevant to a particular topic or area of interest. Content curation helps people get the best available content in the industry that they are in and this practice is performed by many mainstream marketers.
Demographics or demographic data refers to selected population characteristics. It is important to identify your target demographic so you’ll have a better chance of selling your product or service.
10. Editorial Calendar
An editorial calendar is used by bloggers, publishers, businesses, and groups to control publication of content across different media, for example, newspaper, magazine, blog, email newsletters, and social media outlets.
11. Evergreen Content
Evergreen content is content that is continually relevant and stays “fresh” for readers. It remains valid over time, therefore it always attracts new readers. A great content marketing strategy is a good combination of evergreen and trending content.
Impressions refers to page impressions, which is synonymous with “page views”. This is an instance when an internet user is visiting a particular page on a website.
Key Performance Indicator (KPI) is a measurable value that demonstrates how effectively a company is achieving key business objectives. It depends on you on which specific department of your business you are interested in tracking; marketing, sales, SEO and social media are just some of the most important ones.
Keywords are the words and phrases that searchers enter into search engines, also called “search queries”. If you are writing content for your business website, it is important to insert relevant keywords in your blog articles so they would rank higher in search engine results. However, inserting the right keywords in your content is only one of the many practices when it comes to SEO.
A lead is an individual or organization with an interest in what you are selling. The interest is expressed by sharing contact information, like an email ID, a phone number, or even a social media handle.
16. Long-Tail Keyword
Long-tail keywords are a type of keyword phrase that has at least three, and sometimes as many as five words in the phrase.
17. Marketing Automation
Marketing automation is a software platform that helps you to automate your marketing and sales engagement to generate more leads, close more deals, and better measure marketing success.
18. Meta Description
Meta descriptions are HTML attributes that provide concise summaries of web pages. This is not visible on the page but it is seen in search engine results as part of the snippet. This helps the searcher decide whether they should click on your link or move on to other choices.
19. Niche Market
A niche market is a subset of a larger market with its own particular needs or preferences, which may be different from the larger market. Organizations that adopt the niche marketing strategy focus all their marketing efforts on a specific market segment and tailor their plans to that segment’s preferences and habits.
20. On-Page Optimization
On-page optimization refers to all measures that can be taken directly within the website in order to improve its position in the search rankings. Some great on-page optimization techniques are the following:
- Meta tags
- Meta descriptions
- Keyword density
- Internal Linking
21. Off-Page Optimization
Off-page optimization refers to all the measures that can be taken outside of the actual website in order to improve its position in search rankings. Some great off-page optimization techniques are the following:
- Influencer outreach
- Link building
- Guest posting
- Social media engagement
- Forum submission
22. Organic Traffic
Organic traffic refers to the visitors that land on your website as a result of unpaid search results.
23. Pay-per-Click (PPC)
Pay-per-click is a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked.
Return on Investment or ROI is a performance measure, used to evaluate the efficiency of an investment or compare the efficiency of a number of different investments.
25. Search Engine Optimization (SEO)
Search engine optimization or SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. SEO is complex and some might even find it overwhelming due to it constantly changing at every algorithm update. But it is necessary and with patience, one can easily understand the basics. Even a small amount of knowledge can make a big difference.
26. Social Proof
Today, people are more cautious before they buy something. A study has found out that 50% of shoppers use their smartphones while shopping in stores to research products before they buy them.
Social proof refers to a psychological phenomenon in which people seek direction from those around them to determine how they are supposed to act or think in a given situation. That means that if a lot of people have the same opinion, then it must be a fact. When a lot of individuals are recommending that your product is great, people are really going to believe that it is great which brings your business more customers and sales.
27. Target Audience
A target audience is the demographic of people most likely to be interested in your product or service.
28. TOFU, MOFU, BOFU
Top of the Funnel (TOFU), Middle of the Funnel (MOFU) and Bottom of the Funnel (BOFU) refers to the segments of the sales funnel.
- Top of the Funnel (TOFU) – At this stage in the funnel, there is a significant amount of leads but majority of those leads aren’t going to buy from you. In terms of content for these leads, you should offer blog posts, infographics, social media updates, newsletters, etc.
- Middle of the Funnel (MOFU) – Leads that reach the middle of the funnel know that they have a problem but aren’t quite ready to evaluate vendors. They are focused on researching all the ways they can solve their problem. Content that you should offer to leads at this stage are educational resources, quizzes, webinars and software downloads.
- Bottom of the Funnel (BOFU) – Leads at this stage have done a significant amount of research and are ready to purchase. This is the time that you should offer demos, free trials, and mini-classes.
A uniform resource locator (URL) is the address of a resource on the Internet. A URL indicates the location of a resource as well as the protocol used to access it.
30. Viral Content
Viral content is material, such as an article, an image or a video that spreads rapidly online through website links and social sharing.